In today’s rapidly evolving business landscape, small and medium enterprises need more than just data—they need actionable market intelligence that delivers real ROI. That’s why we created Spotlites, our instant market analysis tool designed to provide businesses with immediate insights into their growth stage, competitive landscape, and market opportunities. The journey to build this powerful tool has been filled with challenges, innovations, and valuable lessons about what truly matters to growing businesses.

The Problem We Set Out to Solve

For too long, comprehensive market intelligence has been the exclusive domain of large enterprises with deep pockets and dedicated research teams. Small business owners are left with fragmented information from various sources, often without the expertise to interpret what it all means for their specific situation.

We recognised this gap in the market after speaking with dozens of business owners who shared three common frustrations:

• They lacked visibility into where they stood compared to competitors
• They struggled to identify which growth opportunities would yield the highest ROI
• They needed practical recommendations, not just data dumps or generic advice

These conversations sparked the idea for Spotlites—a tool that democratises market intelligence by making it accessible, actionable, and affordable for businesses of all sizes.

How Spotlites Works: Intelligence at Your Fingertips

Spotlites takes a fundamentally different approach to market analysis. Rather than requiring business owners to wade through complex dashboards or interpret confusing metrics, we’ve built an elegant interface that delivers profound insights with minimal effort.

The One-Ouput Wonder

We deliberately designed Spotlites with a single output field—you submit key company information, and our system will start working. This simplicity was no accident; it’s the result of careful consideration of how busy business owners work.

Behind this simple interface, however, lies a sophisticated analysis engine that leverages multiple technologies:

1. Advanced AI Analysis: Using Google’s powerful Gemini AI to analyse publicly available information about your business and industry
2. Market Pattern Recognition: Identifying relevant trends and opportunities specific to your business type and growth stage
3. Competitor Intelligence: Uncovering key competitors and their strategic focus areas
4. Sentiment Analysis: Gauging public perception and brand sentiment across various channels

The result is a comprehensive snapshot of your business’s current state, delivered in seconds rather than the days or weeks traditional market research would take.

The Three Pillars of Spotlites Intelligence

When developing Spotlites, we organised our insights around three core areas that our research showed matter most to growing businesses:

1. Real-time Context

Spotlites builds a live company persona by regularly scanning your business’s activity and online presence.

2. Live Evaluation

Spotlites analyses the persona, evaluating everything from website performance to social media impact.

3. Prioritised Marketing

Spotlites pinpoints the highest-value opportunities and delivers actionable tasks in an easy-to-follow format.

The Technical Challenge: Building for Accuracy and Scale

Creating Spotlites presented significant technical challenges. We needed to develop a system that could:

1. Deliver highly accurate insights without requiring sensitive business data
2. Work for businesses across different industries, sizes, and growth stages
3. Process and analyse information from numerous sources in real-time
4. Present complex findings in an easily digestible format

The API-First Approach

We adopted an API-first approach, integrating with various data sources while maintaining a lightweight front-end experience. This architecture allows Spotlites to remain fast and responsive while processing substantial amounts of data behind the scenes.

One of our most significant innovations was developing a proprietary algorithm that accurately determines a business’s persona based on publicly available signals without requiring financial data or other sensitive information.

Real-World Impact: How Businesses Use Spotlites

The accurate measure of Spotlites’ success lies in how businesses use it to drive growth. Here are some of the ways our early adopters have leveraged the tool:

• Strategic Planning: Using real-time assessments to set realistic goals and timelines
• Resource Allocation: Directing limited marketing budgets toward the highest-ROI opportunities
• Prioritised action: Breaking down the most pressing tasks to tackle above others.

The Future of Spotlites: What’s Next on Our Roadmap

While we’re proud of what Spotlites can do today, we’re even more excited about where it’s heading. Our development roadmap includes:

• Enhanced industry-specific insights tailored to particular business types
• Longitudinal analysis showing changes and trends over time
• Integration capabilities with popular marketing dashboards

We’re committed to continuous improvement based on user feedback and emerging market research methodologies.

Try Spotlites for Your Business

Ready to gain valuable insights into your market position and growth opportunities? Spotlites offers immediate intelligence that would typically require weeks of research and analysis.

Our growth-based pricing model ensures that Spotlites remains accessible to businesses at every stage, from startups to established enterprises. Early adopters benefit from lifetime price-locking, making now the perfect time to incorporate Spotlites into your growth strategy.

Get started today!

Discover where your business stands, what opportunities lie ahead, and how to outpace your competition with Spotlites—market intelligence designed for action.