How Spotlites Works
How to access your Spotlites and start your journey of decluttering the marketing mess.
Step one: Sign-up
Fill in the short registration form and let us know about your business, key information and marketing ambitions. You’ll then receive a payment link and we’ll begin setting up your account in the background.
Step two: Sign-in
While our system analyses your marketing activity, you’ll receive a link to set up your login details for your personalised Spotlites dashboard. Once registered, you can log in via this link.
Step three: See Your Business in Spotlites
Your dashboard will be populated with key tasks, prioritised by their impact (most important first). Each Spotlite shows a summary, a brief description and the expected result. You can also filter your Spotlites by category (Technical vs Commercial).
Your Dashboard is limited to five Spotlites. To generate more Spotlites, you must open the task and complete or discard individual Spotlites. New tasks are generated every morning in your account.
Step four: Complete Your Spotlites
Click ‘Get Started’ on a Spotlite to view further task details and advice on implementing the recommendation. Each Spotlite will have helpful tools, expected results, and an estimated implementation time.
You can flag the Spotlite as ‘Complete’, ‘Read’, or ‘Dismiss’ it altogether. There is also a link to hire a professional via Fiverr. You can also provide direct feedback via the feedback button.
One of our missions is to simplify marketing, so we have also added a test feature, ‘Implement with AI,’ to offer further information on the suggestion, where possible.
Key Questions
During registration, we’ll ask about your business essentials, including company name, website, industry, and your current marketing activities. We’ll also ask about your marketing goals and challenges to help us generate the most relevant Spotlites for your business. The more information you provide, the more personalised your recommendations will be.
The initial setup process typically takes 24-48 hours. After you complete registration and payment, our system analyses your marketing presence while we set up your account. You’ll receive login details during this period, and your dashboard will be populated with your first personalised Spotlites when setup is complete.
The five-Spotlite limit is intentional and designed to prevent marketing overwhelm. Our research shows that focusing on a small number of high-impact tasks leads to better results than juggling numerous initiatives. This approach helps you make meaningful progress rather than getting lost in an endless to-do list. Complete or dismiss current Spotlites to generate new ones.
When you mark a Spotlite as “Complete,” it’s removed from your active queue and recorded in your completion history. Our system takes this progress into account when generating future recommendations, ensuring you continue to receive relevant, progressive marketing tasks. A new Spotlite will be generated to replace the completed one the following morning.
The “Implement with AI” feature provides deeper insights and customised guidance for implementing specific Spotlites. It uses AI to break down complex marketing tasks into more accessible steps tailored to your business situation. This feature offers additional context, implementation tips, and specific advice beyond the standard Spotlite description. This is a test feature. Please note, AI may not be able to help in every scenario, but we’re continuously working to improve Spotlites.
Each Spotlite includes a link to Fiverr. At the moment, this takes you to an affiliate link where you can use the details in Spotlites to post a new job.
We will soon develop this feature further to offer more relevant professional services relevant to your specific Spotlite. This feature will soon take you to pre-filtered service options that match the specific task you need help with. This makes it easy to find and hire qualified professionals for tasks you prefer to outsource, saving you the time of searching through countless freelancers.
Technical Spotlites focus on the behind-the-scenes aspects of your marketing, such as website optimisation, tracking setup, technical SEO, and digital infrastructure.
Commercial Spotlites address customer-facing marketing activities like content creation, social media, advertising campaigns, and customer engagement strategies. Both types are important for a well-rounded marketing approach.
New Spotlites are generated every morning in your account, replacing any that were completed or dismissed the previous day. Our system continuously analyses your marketing progress and business needs to provide the most relevant recommendations. This daily refresh ensures you always have impactful marketing tasks to focus on.
