Today, we’re thrilled to announce the launch of Spotlites Beta, our new platform designed to declutter marketing complexity and help small businesses focus on high-impact tasks that drive real results.

For too long, small business owners and marketers have struggled with an overwhelming list of marketing activities, uncertain which ones truly matter for their growth. Spotlites changes that by highlighting only the most relevant and impactful marketing tasks for your specific business situation. Our Beta testers are now experiencing this streamlined approach firsthand, and we couldn’t be more excited to share their journey.

What Makes Spotlites Different from Traditional Marketing Tools

Most marketing platforms offer a sprawling dashboard of metrics, analytics, and to-dos that leave you more confused than when you started. Spotlites takes the opposite approach. We’ve built our platform around a simple premise: focus on fewer, higher-impact marketing tasks.

Our proprietary system analyses your current marketing presence and delivers just five high-priority “Spotlites” at a time—actionable recommendations that will make the most significant difference for your business right now. This focused approach prevents decision paralysis and keeps you moving forward with confidence.

• No more endless marketing checklists
• Eliminates guesswork about which tasks matter most
• Provides clear implementation guidance for each task
• Refreshes recommendations as you complete tasks

As one early reviewer noted, “It’s like having a marketing director in your pocket who cuts through the noise and tells you exactly what to do next.”

How Spotlites Works: Simplicity by Design

We’ve designed the Spotlites experience to be refreshingly straightforward:

Step 1: Sign Up

A simple registration process collects essential information about your business and marketing goals.

Step 2: Sign In

After our system analyses your current marketing presence, you’ll receive login details for your personalised dashboard.

Step 3: See Your Business in Spotlites

Your dashboard displays five priority tasks, each with a clear description and expected outcome. For easier navigation, tasks are categorised as either Technical or Commercial.

Step 4: Complete Your Spotlites

Click “Get Started” on any task to view detailed implementation guidance, time estimates, and helpful resources. As you complete or dismiss tasks, new Spotlites appear the next morning, ensuring you always know what to focus on next.

The Marketing Task Matrix: Our Foundation for Recommendations

Behind Spotlites lies our comprehensive Marketing Task Matrix, a framework we’ve developed after analysing hundreds of successful marketing strategies. This matrix categorises essential marketing activities into 13 key areas:

1. Brand Foundation
2. Technical Setup
3. Website Essentials
4. Digital Presence Setup
5. Marketing Infrastructure
6. Advertising & Analytics
7. Content Creation & Management
8. Customer Engagement
9. Business Development
10. Ongoing Maintenance
11. Community & Networking
12. Accreditation & Trust
13. Documentation & Assets

Rather than overwhelming you with all 200+ potential marketing tasks, Spotlites intelligently selects the most critical tasks from this matrix based on your business needs and current marketing maturity.

Beta Features: Going Beyond Task Management

While our core offering focuses on streamlined marketing task management, we’re excited to include two additional features in our Beta for testers to explore:

Spotbot: Our marketing chatbot assistant that provides on-demand guidance for specific marketing questions. Need to understand the difference between SEO and SEM? Spotbot has you covered.

Spotcheck: A live company analysis tool that gives instant insights into any business, perfect for researching competitors or potential partners. Enter a company name, and Spotcheck provides a snapshot of their digital presence.

These features represent our first steps toward building a comprehensive marketing assistance ecosystem that goes beyond task management.

Our Roadmap: From Simple Recommendations to Full Automation

Today’s Beta launch marks just the beginning of our journey. As outlined in our product roadmap, we’re building towards an intelligent marketing future:

• Phase One (Complete): Perfecting our recommendation system and gathering valuable feedback from pilot users
• Phase Two (Current): Transitioning to a purpose-built platform with an enhanced user experience via direct feedback from beta testers.
• Phase Three: Launching the ‘paid for’ product to market.
• Phase Four: Introducing “one-click” implementation for simple marketing tasks
• Phase Five: Building connections with popular marketing platforms and analytics services
• Phase Six: Enabling direct integration with websites, e-commerce platforms, and social media accounts
• Phase Seven: Developing advanced AI capabilities to transform Spotlites into a virtual marketing department
• Phase Eight: Creating a unified marketing command centre with automated implementation across your entire digital presence

Our Beta testers are helping shape this vision by providing crucial feedback during these first two weeks. Their insights will influence our development priorities as we work toward our next milestone.

Growth-Based Pricing: Rewarding Early Adopters

In line with our commitment to growing alongside our customers, Spotlites features a unique growth-based pricing structure. Early adopters who join during our initial growth phases secure permanent price advantages through our lifetime price-lock guarantee.

Our Genesis Tier, available to our first 100 subscribers at just £9.99/month, offers exceptional value, including priority support, early feature access, and a distinctive “Genesis Member” profile badge. As we reach subscriber milestones, pricing adjusts through clear thresholds, eventually reaching our target Premium Tier at £39.99/month.

This approach rewards those who join early while ensuring sustainable growth for our platform. Beta testers will receive special pricing consideration as a thank you for their valuable contribution to our development.

Ready to Transform Your Marketing Approach?

While our Beta program is limited to invited testers, we’re excited to welcome more businesses soon. What questions do you have about simplifying your marketing strategy? What tasks currently consume most of your marketing time and attention?

Join our waiting list today to receive early access when we open Spotlites to new users. Follow our journey as we build the future of marketing task management—one spotlight at a time.

Like what you’re reading? Submit your business information using our registration form.